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What is a Website's Ranking And How Does it Rank in Google's SERPs?

A website's ranking is its position on the search results page.This is a simple and straightforward definition of the term, which in fact contains many endless subtexts that form the basis of the most important branch of Digital marketing – SEO.

Search engine optimization is all about positioning a website correctly.A high ranking in the SERPs, perhaps as a first result, offers several strategic advantages. It is therefore important to understand what search engine optimization means for a website, what it means in terms of benefits, investment, and resources.

What are ranking, definition, and explanation?

The term is formed from the verb to rank.

Website ranking is an activity that search engines, not just Google, perform to place portals in the top 10 search results. It is done based on several qualitative factors that determine the order in which the snippets are presented to the requesting user.

Closely related to this concept of ranking sites and competing for the most interesting search queries is the profession of search engine optimization, or SEO, which deals with search engine optimization, e-commerce, and blogging.

A must-read: enhancing the user experience

Why website rankings matter

Search engine optimization aims to improve a website's ranking, as these results can increase the number of visits from potential customers.

The goal is always to rank a site according to its objectives: sites should be ranked in informational (how-to, data collection, non-monetization) and transactional (tangible conversion, purchase, or booking) searches based on quality, non-sponsored content.

Website ranking is necessary to increase a project's authority, generate organic results and increase brand awareness. In other words, company and name recognition.

How to increase a site's ranking

The reality is simple: there are 10 search results, and most clicks focus on the first results.So it seems obvious to focus a lot of resources on ranking. The stage in Google's process that follows indexing and crawling pages.

The search engine scans the content, if suggested rules (such as index) allow the spider access, it indexes the publication and then ranks it by evaluating various factors.How can you try to influence this step? Here is some basic information on the Internet.

SEO pages.

This includes all the steps that allow an SEO expert, along with other experts such as bloggers and copywriters, to optimize a site for a specific audience.

This starts with good keyword research, search analysis, good advantage positioning, competitor behavior, and activation strategy.

Then you'll develop an editorial plan by analyzing search queries and dividing them into informational (blog posts), navigational and event-related.

These will be useful for converting users into customers or leads. This balance also includes optimizing internal links and meta tags such as title, description, robots, and others. Not forgetting the structure of the web page and its different formatting H1, H2, etc.

Off-page referencing

The ranking of a website is linked to the concept of PageRank (PR), a mathematical formula that indicates the value of a page as a function of the links it receives. These links, as you can imagine, are the starting point for working with off-page SEO: the techniques needed to improve rankings using signals that come from outside and are not controlled by the people involved in the project.

Off-page SEO aims to acquire mentions and especially inbound links, which must be do follow links to be of value for search engine optimization. In the world, link building is widely used, but there are other nuances that can help you get useful links to rank your website.

For example, digital PR is often used to garner mentions through publications in local and national newspapers, to earn links, to secure links through content marketing work, and then it gets to other methods that can be risky, like building a PBN (Private Blogging Network).Remember that Google tends to penalize link schemes.

On-page SEO

Many people count this definition as on-page SEO. To be precise, we can say that on-page work concerns the whole structure of the portal and affects the organization of the project.

Here, for example, we can talk about page loading speed, core web vitals, and everything related to the user experience of the pages, the hierarchy of resources, the tree structure, the optimization of the crawl budget, and the insertion of sitemap.xml in the Google Search Console.

Solutions that do more than PageRank

Over the years, several paid tools have offered alternative measures that allow various web marketers and SEO experts to rank a domain.

These include Zoom Authority for Seozoom, which looks at search engine traffic, organic ranking stability, and growth opportunities.Then there's Moz:

Domain Authority (DA) is a search engine ranking value introduced by Moz that predicts the chances of a website's placement in search engine results pages (SERPs). The Domain Authority value ranges from 1 to 100, with higher values indicating better rankings.

Are there other useful solutions to get a metric to evaluate the ranking of a website? You can use the Ahrefs Rank (AR), which determines the ranking according to the number and quality of backlinks. The higher the number of high-quality backlinks, the higher the rank of the domain and the AR value approaches the maximum mark.

How to check the ranking of the website?

If the positioning of a portal can be considered a decisive factor for the success of a digital project, the need to check the ranking in Google as a goal is obvious.

What is the ideal solution? That depends on the needs and the resources available.For a quick check, you can simply open your browser tab, incognito so as not to contaminate the results with your personal history, and perform a search. Are you working on your domain?

You can use a free SEO tool, namely Google Search Console: you will find a detailed analysis of the positioning and ranking of images and videos in the performance reports section.

There are other advanced tools that are useful for your domain and those of your competitors.

With SEMrush, for example, you can define important keywords for your business and track their ranking over several months. With Seozoom, you can easily do a keyword search to get an idea of your ranking in the SERPs with the various ranking changes that have occurred over time.

Do you want to improve your SEO ranking?

There is only one solution: you need to tackle it with the assistance of an SEO expert, a professional agency who will help you find the right solution for your needs. Without pursuing useless goals that only have to do with vanity metrics.SEO positioning must be functional and defined by precise and achievable KPIs. Is this a goal you want to achieve for your website or e-commerce positioning?

A website’s ranking is its position on the search results page.

This is a simple and straightforward definition of the term, which in fact contains many endless subtexts that form the basis of the most important branch of – SEO.

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15 نوامبر 2021
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Larry Ellison's Hawaiian island has no electricity after high winds

Residents of a ‘sustainable’ Hawaiian island owned by billionaire Larry Ellison were without power for more than two days after a storm.

The entire island of Lanai – 98 per cent of which was purchased by Ellison in 2012 – lost electrical service after strong winds snapped or damaged utility poles on Saturday.

Crews restored power to most of the residents, including 1,575 Lanai City customers, just before 1am today, but people living in one small town remained without electricity.

Ellison, 72, bought the island in 2012 with a vision of sustainability, including a future powered by solar energy, according to the website for Pulama Lanai, his management company on the island.  

The entire Hawaiian island of Lanai – 98 per cent of which is owned by billionaire Larry Ellison after he bought the land in 2012 – lost electrical service after strong winds hit the island on Saturday. Pictured above damage from a recent storm is shown in this photo provided by Maui Electric Company on the island of Lanai, Hawaii

A spokeswoman referred questions to the Maui Electric Co. utility.

As of Tuesday morning, 125 customers in the Manele area remained without power, but utility crews continued to work on repairs through the day.

Maui Electric said crews worked to repair 19 utility poles on the 141-square-mile island where about 3,000 people live.

The repairs involved replacing all of the 19 damaged 45-to-50 foot tall poles, resetting new ones and then restringing about a mile of lines along Kaumalapau Highway to Miki Basin and cross-country to Manele Bay, the company said.

Windstorm damage across the state was the most extensive in years, knocking out power to thousands of people, said Hawaiian Electric, the parent company of Maui Electric.

Lanai lost electricity and telephone service on Saturday night, said Maui County spokesman Rod Antone. Cellphone service was spotty, he said.

Lanai High and elementary school were to be in session on Tuesday, a spokeswoman for Hawaii’s education department said.

Donalyn Dela Cruz, however, said parents should ‘feed their children breakfast as the school is unable to serve breakfast meals… The school will be serving a modified lunch’. 

Ellison bought 98 per cent of Lanai from billionaire David Murdock in June 2012 for an undisclosed price. He purchased the island with a vision of sustainability

Ellison bought the island in 2012 with a vision of sustainability, including a future powered by solar energy, according to the website for Pulama Lanai, his management company on the island

Ellison revamped the entire Four Seasons resort (pictured above) shortly after purchasing the island. It was up and operating on Tuesday following the power outage

There are two large, luxury hotels on Lanai, formerly known for its pineapple crop. 

Four Seasons Resort Lanai was open and operating – but the main phone line was down – while The Lodge at Koele is closed for renovations, a Four Seasons spokeswoman said.

Ellison revamped the entire Four Seasons resort shortly after purchasing the island. Rooms are available at the resort for a minimum of $800 a night.  

Ellison, who is the fifth richest man in the world and is worth an estimated $49.2billion, according to Forbes, purchased the island with a vision of sustainability.  

The Oracle founder bought 98 per cent of Lanai from billionaire David Murdock in June 2012 for an undisclosed price.

The Maui News reported that Murdock, the CEO of Castle & Cooke Inc, was seeking $500million to $600million for his Lanai holdings. 

In October 2012, Ellison said he wanted to turn Lanai into a ‘little laboratory’ for experimenting with more environmentally sound ways to live.

Oracle CEO Larry Ellison’s ambitions include converting sea water into fresh water on the 141-square-mile island of Lanai.

He also wanted to see more electric cars on the island located near Maui, expand its airport, and hopes to increase its fruit exports to Japan and other markets. 

Ellison’s multi-million dollar renovations to the Four Season resort finished this year, and renovations are now happening at the Lodge at Koele. 

Meanwhile, Ellison wants to add a zipline to the current lineup of resort activities, which include croquet, a putting course, horseback riding, archery, a shooting range, utility terrain vehicle riding, hiking, biking, lawn bowling and carriage rides, according to

The mogul also re-opened a movie theater in town, stocked its main market with organic food, re-built the community swimming book and added football and soccer fields to the island. 

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14 نوامبر 2021
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อนิเมะคืออะไร My ACG Parents และก็เพราะอะไรคุณควรดูแล?

สปอย My ACG Parents ลูกหลานโอตาคุ

ตัวนำหลักของเรื่อง จิมมี่ พึ่งจะอายุครบ ۱۴ ปี แล้วก็กำลังจะเข้าโรงเรียนมัธยมศึกษา เขาใช้เวลาทั้งฤดูร้อนกับคุณยายที่เพิ่งจะจากไป พ่อของแม่เป็นโอตาระอุอนิเมะ ส่วนพ่อของบิดาเป็นแฟนคลับ ACG ทั้งคู่แสดงงานที่ทำในเวลาว่างแล้วก็พาเขาไปยังสถานที่โปรดทั้งผองในเมือง

จิมมี่ได้พบปะสนทนาผู้คนใหม่ๆเรียนรู้เกี่ยวกับงานว่างต่างๆสำหรับการขยายความพอใจในชีวิตของเขา เริ่มที่จะเห็นด้วยในตัวเองมากเพิ่มขึ้น และก็ได้รู้จะสหายใหม่กับคนที่ไม่เหมือนกันกับเขา เป็นเรื่องราวเกี่ยวกับวัยกำลังจะออกเดินทางมาถึงเกี่ยวกับจิมมี่ที่กำลังเรียนรู้ที่จะเห็นด้วยตนเอง รู้เรื่องตนเองมากขึ้น ทำความรู้จักกับเพื่อนฝูงใหม่ที่ไม่เหมือนกันกับเขา รวมทั้งศึกษาเกี่ยวกับงานที่ชอบทำในเวลาว่างของคนอื่นเพื่อขยายความพอใจในชีวิตของเขาเอง

ผู้แสดงนำของเรื่องคือคนเก็บตัวที่กลายเป็นสังคมเมื่อคุณอยู่ในตัวตนคอสเพลย์อะนิเมะของคุณ เธอมีแม่สองคน คนหนึ่งเป็นแม่ที่อาศัยอยู่บ้านเต็มเวลา ในระหว่างที่อีกคนหนึ่งเป็นเพศหญิงอาชีพสถานที่สำหรับทำงานดึกมาก ตัวนำมีพี่ชายที่คุณรู้สึกชื่นชอบ แม้กระนั้นเขาอยู่ในโลกของตนเองโดยฝังหัวเอาไว้ในไอแพด

อยู่มาวันหนึ่ง คุณแม่สองคนของตัวเอกตัดสินใจที่จะเริ่มบริษัทของตัวเองด้วยกัน ทั้งคู่ทำงานมากแต่ไม่สามารถที่จะใช้เวลากับบุตรสาวได้อีกต่อไปด้วยเหตุว่ากำลังดำเนินงานในบริษัท ตัวเอกรู้สึกหลงทางและงงเมื่อพ่อแม่ของเธอไม่มีเวลาให้คุณแล้ว ไม่เข้าใจว่าเพราะเหตุไรพวกเขาถึงใช้เวลากับเธอมากเพิ่มขึ้นมิได้

ความรู้สึกนี้ยังคงอยู่ตราบจนกระทั่งวันหนึ่งเมื่อเธอกลับจากสถานที่เรียนรวมทั้งเห็นแม่คุยกันในห้องนั่งเล่น เห็นได้ชัดว่าทั้งสองไม่ชอบใจเกี่ยวกับบางสิ่งบางอย่าง แต่ปฏิเสธที่จะคุยกับคุณ

ผู้แสดงนำชายคือ ฮารุกะ ไม่นามิโนะ ฮารุกะได้ย้ายไปอยู่บ้านใกล้เรือนเคียงใหม่รวมทั้งได้พบกับเด็กผู้หญิงที่ชื่ออิจิโกะ ซึ่งอยู่ในชั้นเรียนของคุณ อิจิโกะพูดว่าคุณมาจากอเมริกาแม้กระนั้นพูดอังกฤษได้ไม่คล่องแคล่ว ซึ่งทำให้ฮารุกะเป็นคนเดียวที่คุณสามารถติดต่อด้วยได้

อิจิโกะไปที่บ้านของฮารุกะรวมทั้งมองอนิเมะร่วมกัน อิจิโกะเริ่มพูดโพล่งคำพูดจากรายการ ซึ่งเธอรู้จริงเพราะว่าเธอดูพร้อมคำพรรณนาเมื่อต้นวันนั้น เธอมักจะเอ่ยถึงปริมาณตอนของรายการและก็รายละเอียดต่างๆนอกเหนือจากนี้มากไม่น้อยเลยทีเดียวที่แสดงให้เห็นว่าเธอดูอนิเมะเป็นจำนวนมาก

Haruka กำลังรู้สึกว่า Ichigo บางทีอาจเป็น AI หรืออาศัยอยู่ในอเมริกามาเป็นเวลานาน พวกเขายังคงออกไปเที่ยวรวมทั้งเสวนาเกี่ยวกับอนิเมะด้วยกันในระหว่างที่ออกไปเสี่ยงอันตรายในละแวกบ้าน อยู่มาวันหนึ่งพวกเขาติดอยู่กับการจราจรขณะข้ามถนนและถูกรถบรรทุกชน แต่ว่าเอาชีวิตรอดอย่างปาฏิหาริย์ด้วยรองเท้าเทนนิสที่ทนทานของ Haruka

10 نوامبر 2021
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